As the Social Media Manager for the Minnesota State Mankato Swim & Dive team, I led the creation and management of all visual and written content for the team's Instagram account. I designed and published over 100 posts throughout the season, including meet day graphics, athlete highlights, swimmer & diver of the week features, award announcements, and record board/top ten updates. In addition to digital content, I designed and built a custom photoshoot backdrop and directed the team’s media day photoshoot to ensure consistent, high-quality visuals. My work focused on growing engagement, strengthening team identity, and showcasing both individual and team achievements.